MANAGEMENT STRATEGIES FOR HEALTHCARE DEVELOPMENT: UKRAINIAN REALITIES

Abstract

The article analyzes traditional strategies for managing the healthcare sector in modern conditions, and highlights the need for scientific development of an integrated approach to management, infrastructure modernization, personnel policy, financing, development of primary health care, and digitalization. The purpose of the article is to analyze traditional management strategies for the development of the healthcare sector in Ukraine. The research methodology is based on a comprehensive analysis of scientific literature and articles in periodicals. The author highlighted the strategy of centralized management in the context of ensuring effective coordination of medical services and standardization of service quality, which contributes to increasing the level of control and monitoring. The problem of infrastructure development is considered as an important direction of reforming the medical sector of Ukraine, which ensures the restoration and modernization of medical institutions, the use of energy-efficient technologies, and increasing the accessibility of medical services. The need to create opportunities for professional development of healthcare workers and the introduction of motivational mechanisms for improving the system of training medical personnel within the framework of the development of the personnel strategy is argued. At the same time, the article raises the issue of the need to maintain a balance between the commercialization of the sector and ensuring equal access to basic medical services, which is reflected in the analysis of the financial strategy and provides an idea of the difficulties of the transition to paid medical services and the development of health insurance. The author emphasizes that the development of primary health care is an important direction of reforms aimed at increasing the availability of services, integrating the primary with the secondary and tertiary levels, as well as strengthening preventive measures. Particular attention is paid to highlighting the strategy of digitalization of healthcare, which opens up new opportunities for process automation, the introduction of electronic medical records, the development of digital medicine and the optimization of resource management, and the involvement of digital technologies contributes to improving the availability of medical services and increasing the efficiency of treatment provision.